Tourism is a collection of activities, services and industries which deliver a travel experience comprising transportation, accommodation, eating and drinking establishments, retail shops, entertainment businesses and othe hospitality services provided for individuals or groups traveling away from home.
The terms tourism and travel are sometimes used interchangeably. In this context, travel has a similar definition to tourism, but implies a more purposeful journey. The termstourism and tourist are sometimes used pejoratively, to imply a shallow interest in the cultures or locations visited. By contrast, traveler is often used as a sign of distinction. The sociology of tourism has studied the cultural values underpinning these distinctions and their implications for class relations. Tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. Tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses.
Outbound tourism is what you may be most familiar with. It involves the people going from British Columbia to other provinces, territories or countries. For example, going to Hawaii for a holiday is considered outbound tourism.
The tourists coming to BC from other places are called inbound tourists. BC competes in a global market to attract tourists from the United States, Japan, Germany and many other countries. The industry also implements marketing campaigns aimed at attracting travellers from other parts of Canada, as well as from within British Columbia.
Approximately half of the tourists in BC each year are actually from within the province. BC Stats and Destination BC consider those travelling beyond their usual environment (typically more than 80 km from home) for business or for pleasure to be tourists.
The promotion of tourism is a top priority in Technical Cooperation and the tourism industry is increasingly willing to join forces. On behalf of the Federal Ministry for Economic Cooperation and Development (BMZ), GIZ is currently implementing some 50 projects with a tourism component, or the potential to promote tourism. Many of these projects are active in the field of environmental protection and resource conservation, with the aim to tap new resources of income for people living in the periphery of nature reserves.
Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles. Tourism has become one of the major players in international commerce, and represents at the same time one of the main income sources for many developing countries. This growth goes hand in hand with an increasing diversification and competition among destinations.
This global spread of tourism in industrialized and developed states has produced economic and employment benefits in many related sectors - from construction to agriculture or telecommunications.
The contribution of tourism to economic well-being depends on the quality and the revenues of the tourism offer. UNWTO assists destinations in their sustainable positioning in ever more complex national and international markets. As the UN agency dedicated to tourism, UNWTO points out that particularly developing countries stand to benefit from sustainable tourism and acts to help make this a reality
Current developments and forecasts
• International tourist arrivals grew by 4.6 % in 2015 to 1,184 million
• In 2015, international tourism generated US$ 1.5 trillion in export earnings
• UNWTO forecasts a growth in international tourist arrivals of between 3.5% and 4.5% in 2016
• By 2030, UNWTO forecasts international tourist arrivals to reach 1.8 billion (UNWTO Tourism Towards 2030)
Governments and the tourism industry have an unprecedented opportunity, particularly through support of the CCTM, to exercise policy leadership in pursuing a common vision for tourism in Canada.
The National Tourism Strategy provides a foundation for a long-term, coordinated approach to sustainable growth of the tourism sector. By working collaboratively, public and private sector tourism stakeholders can continue building an internationally competitive tourism sector for Canada and its future generations.
F/P/T governments and industry have taken the first step to improving cooperation and collaboration among governments and industry. The next steps will be to continue to work together to advance the Strategy, and to implement the "priorities for action" set out on the two previous pages. All governments, in partnership with their industry, must bring to bear their resolve to turn actions into results.
University of the Punjab Lahore